TD Home Insurance

TD Home Insurance division wanted to understand and optimize its marketing efforts to increase the leads generated.

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I was the creative and strategy specialist that would develop with other disciplines in digital analytics, media analytics, search, customer intelligence, and social space specialists to evolve TDI into a performance marketing approach beyond just data. We came back with precise recommendations within each channel of the customer ecosystem and what should be optimized.

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A sampling of research,  insights, and recommendations is presented here.