IBM B2B Marketing

Present new network hardware solutions to CTOs by conceiving an experience that draws attention and gets opened. Each box in the series conveyed simple presentations about the individual product's unique features. This particular example focuses on connectivity and communication. The combination of art direction, photography, and a unique marketing approach helped bring these B2B materials to life.

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The goal was to get five adoptions from 26 business CTOs. The impact was 17 presentations and six multi-million dollar solution adoptions.