Researched and built a strategic presentation for the hair product market.

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Segmentation and customization are the significant areas of consumer interest in hair care in the US over the forecast period. Each American consumer tends to view their hair as unique, which means that they will likely be prepared to look for products they see as tailored toward their own hair.
A significant component of this will be the growth anticipated in multicultural hair care space as women of color turn to brands that address their specific hair care needs, especially needs that they feel mainstream brands currently fail to meet.

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A sampling of research and insight.