Mobility Strategy is a project that will significantly enhance the trajectory of Nordstrom’s “mobile first” opportunity by defining the key roles of each mobile channel and critical organizational and technical enablers.

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Driving compelling yet seamless web, app, and emerging mobile experiences delivering mutual customer-and-business value while proving fashion authority.

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It is an important distinction that any technology should enable the shopper journey, bringing ease, speed, inspiration, and utility to reduce friction.