Ford.com Fuel Economy

To support a Super Bowl commercial, we created a digital omnichannel presence that would coincide with the moment the spot was airing. The ad would drive consumers to not only the Ford website but social channels with extended content and behind-the-scenes footage. Display, home-page-takeovers, promo boxes across publisher sites, and email all tied back to the concept of “Double Your Fuel Economy.”

The Shopper Marketing team, through agile development, took just three months to create all the digital extensions, including 28 custom pages on Ford’s site that would allow consumers to search all competitive vehicles and compare them to the fuel-efficient Ford products.